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Product Selection & Configuration

Guide Customers to the Right ProductFast 

Guided selling AI and product configurator that helps customers navigate thousands of SKUs to find the perfect configuration, fast.
See How It Works

Sell Smarter and Faster with AI Product Recommendations

fifthelement’s guided selling AI and intelligent product configurator understands your product catalog, compatibility rules, and customer needs so customers and reps can find the right solution faster. Our AI product recommendation engine handles complex B2B catalogs and CPQ automation that break generic recommendation engines. 

  • 30% shorter sales cycles through faster discovery 
  • Increased average deal size through intelligent cross-sell 
  • Improved customer satisfaction with simplified selection 

Product Selection Assistant 

Conversationally guides customers through complex product catalogs, asking the right questions to uncover needs, filter options, and recommend the best-fit product with automated product configuration. 

Conversational needs assessment 

Dynamic product filtering based on requirements 

Compatibility and rule-based recommendations 

Integration with product configurator and pricing systems 

Sales Configuration Copilot

Assists sales reps with complex product configurations. Validates compatibility, suggests complementary products, and ensures technically viable solutions. 

Real-time configuration validation 

Compatibility checking across components 

Cross-sell and upsell recommendations 

BOM generation and pricing 

Integration with CPQ and ERP systems 

Use Case

Manufacturing

A Fortune 100 industrial manufacturer deployed fifthelement product selection agents.

Overview: 

Before fifthelement, customers faced paralysis of choice across massive catalogs. Sales reps spent hours on discovery calls just to narrow options. Technical experts were pulled into routine configurations. Now, guided selling agents ask the right questions, filter to viable options, and validate configurations automatically – freeing sales teams to focus on customer relationships instead of product specifications. 

Results

  • Sales cycle time reduced 30% through faster product discovery 
  • Win rate improved from better-fit recommendations 
  • Configuration errors decreased significantly 
  • Average deal size increased through intelligent cross-sell 
  • Customer satisfaction improved with simplified selection 

What Makes Us Different

Built for Complexity

Handles thousands of SKUs, compatibility rules, and technical specifications that break generic recommendation engines.

Understands Requirements

Asks the right discovery questions to understand needs, not just keyword matching.

Validates Feasibility

Checks compatibility and technical requirements before recommendingpreventing configuration errors. 

Scales Expertise

Gives every sales rep access to product expert knowledge for confident recommendations.

Ready to accelerate product selection and boost conversion?

Start with a pilot focused on your most complex product lines. 
Talk to an Expert